This is a 10-parts discussion on the key differences in E-Commerce between US & China. If you are interested, please join this blog to learn more. Will publish once a day.
Part 3 of 10 – C2C is 70% of China e-commerce, in US, C2C is single digit. Majority of vendors on Taobao & T-Mall are still mom & pop shops. Even though we are seeing more and more of large brand owners setting up their own T-Mall/Taobao sites, majority of transactions are still done by SMEs or individuals selling to end-users. One thing to keep in mind is that unlike eBay in US, most C2C transactions in China are new (not second-hand) products. I do expect B2C to eventually overtake C2C in China. B2C is likely to cross the 50% threshold by early 2016.