Part 2 of 10 – China e-commerce is “market-place dominated.” Unlike US and other western countries, independent e-commerce site find it difficult to survive. “90%” of e-commerce are transacted via Alibaba’s (T-Mall, Taobao), JD, QQ Shop, and Suning. The biggest foreign player, Amazon, has only 2% marketshare. If you want to tab into the fast growing e-commerce biz in China, you have no choice but to join the market-place.
Part 1 of 10 – Chinese e-commerce users rely on product/site reviews almost 2X more than US. Several reasons why this is happening,
- Too many counterfeit products – users rely on each other to know the authenticity of the product offerings. Most customers would only shop from seller with not only good, but many reviews
- Most sellers online are small mom & pop shops. It is much more difficult to trust and gain credibility