Want to know the key differences in E-commerce between China vs. US?

This is a 10-parts discussion on the key differences in E-Commerce between US & China.  If you are interested, please join this blog to learn more.  Will publish once a day.

Part 1 of 10 – Chinese e-commerce users rely on product/site reviews almost 2X more than US.  Several reasons why this is happening,
  • Too many counterfeit products – users rely on each other to know the authenticity of the product offerings.  Most customers would only shop from seller with not only good, but many reviews
  • Most sellers online are small mom & pop shops.  It is much more difficult to trust and gain credibility
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